Coaches and trainers often do one of two things when trying to “sell” their program. They either freeze up and it comes off really awkward, or they try to hard to sell and they end up sounding cheesy, making promises, bragging or just sounding like someone you shouldn’t trust. Both are bad. Here is a simple sales tip to help you sound more credible and keep the conversation comfortable.
Whether you’re a business owner, a trainer at a private facility, a personal trainer, a sports instructor, sports psychologist or even a strength coach at a college, when you’re talking to someone who is interested in your services, relax and focus on what matter the most – how you can help them.
That seems to take a lot of pressure off because, as long as you’re good at what you do, you should be able to explain what you can do to help. I have no problem explaining to someone that I can help improve speed, running mechanics, strength, conditioning, mobility and overall athleticism. I simply talk to the person about what we’re going to do.
Here’s a quick video of me talking about this in more detail. Let me know how you use this.